The Air Jordan 3 “Black Cement” is set for an epic release. Launching on November 23rd, this iconic sneaker has captivated fans worldwide. With its bold design and rich history, the anticipation is undeniable. Adding to the excitement, Solebox in Berlin has delivered a standout marketing campaign.
To celebrate the drop, Solebox unveiled a cement truck fully wrapped in the sneaker’s elephant print. Featuring black, gray, and fire red accents, the truck showcases the Jumpman logo. This creative display merges construction aesthetics with sneaker culture. To complement the visual spectacle, Solebox released a short film. The video compares the durability of raw construction materials to the timeless Air Jordan 3 design.
The elephant print, a signature element of the Air Jordan 3, symbolizes strength and legacy in sneaker culture. Solebox’s campaign follows past tributes to this design. Notably, a Jordan 3-inspired NASCAR car was created for Michael Jordan’s 23XI Racing team in 2022. These efforts highlight the print’s enduring impact on fans and collaborators alike.
The Air Jordan 3 “Black Cement” will be available via SNKRS, Solebox, and select retailers. Adult pairs will retail for $220, with GS sizes priced at $150, PS at $90, and TD at $75. This ensures accessibility for sneaker enthusiasts of all ages.
With its storied heritage and Solebox’s creative campaign, this release is destined to be a highlight of 2024. Whether you’re a lifelong fan or a newcomer, the Air Jordan 3 “Black Cement” promises to leave a lasting impression.
Color: Black/Fire Red-Cement Grey-Sail
Style Code: DN3707-010
Release Date: November 23, 2024
Price: $220
